In 2024, building a data-driven business strategy just makes good sense. Having relevant, informative insights to hand ensures that leaders can combine their nuanced expertise with hard, quantifiable facts.
A new breed of data marketplaces is making this process more secure, accessible, and streamlined. Leading providers like Snowflake offer governed access to near-infinite amounts of data, and cutting-edge tools, applications, and services. Snowflake Marketplace is a core feature of the Data Cloud, allowing users to securely acquire 3rd-party data sets, tools and applications, and complementary data services without having to move or copy data.
As of today, Snowflake Marketplace users will have access to a high-potential new service from Gulp Data thanks to a partnership between the two companies.
Gulp Data’s technology provides data valuation based on a company’s datasets within just 24 hours. These solutions have been used to identify and generate hundreds of millions of dollars from data assets utilizing advanced machine-learning techniques.
Meanwhile, thousands of organizations use Snowflake’s Data Cloud for governed access to near-infinite amounts of data, and cutting-edge tools, applications, and services.
The new partnership between Gulp Data and Snowflake aims to ensure that the broadest number of organizations have access to the most cutting-edge data tools to support the wider development of data marketplaces.
Chris Child, Senior Director, Product Management – Applications at Snowflake commented, “We’re witnessing a rapid acceleration of data sharing and licensing, not just from digitally native companies but from companies across industries. This is a pivotal shift in business strategy as companies increasingly recognize the value of their historically underutilized data assets.”
By using Gulp Data’s Snowflake Native App, companies have an opportunity to generate financial value from their data assets by helping them understand how much their datasets are worth, how data products can be priced and packaged, how much demand there is with buyers, and how to enrich datasets to increase their value.
Gulp Data’s proprietary technology provides an underwriteable data valuation based on a company’s datasets within just 24 hours and, as of today, this service will be available on the Snowflake Marketplace.