Yahoo Vs. Facebook: The 10 Patents In Plain English

Yahoo is suing Facebook over 10 patents. Here’s what they are & what they mean in plain English. (Note: In bold text is the title of the patent, and the italicized text describes the technology in plain English.)

  • US Patent 7454509 Online playback system with community bias  (Filed 2001, Issued 2008) Basically, it’s a music station based on what you and your friends listen to.
  • US Patent 7599935  Control for enabling a user to preview display of selected content based on another user’s authorization level (Filed 2005, Issued 2009) The technology which lets you share an item with only selected friends.
  • US Patent 5983227 Dynamic Page Generator  (Filed 1997, Issued 1999) A customized homepage.
  • US Patent 7747648 World modeling using a relationship network with communication channels to entities (Filed 2005, Issued 2010) Messaging your friends.
  • US Patent 7406501 System and method for instant messaging using an e-mail protocol (Filed 2003, Issued 2008) Sending an instant message.
  • US Patent 6907566 US Patent 7100111 and US Patent 7373599  Method and system for optimum placement of advertisements on a webpage (Filed 1999, Issued 2005) Placing an ad on a webpage based on what users have done before.
  • US Patent 7668861 System and method to determine the validity of an interaction on a network (Filed 2007, Issued 2010) Using visitor data to screen for spam or fake users.
  • US Patent 7269590 Method and system for customizing views of information associated with a social network user (Filed 2004, Issued 2007) Deciding which friends photos to display when a user is logged in.
Jason Rowley: Jason D. Rowley does not like being wrong. He is a writer, startup founder, sometimes landscaper and gardner, and his library’s best customer. Jason is heavily involved with the entrepreneurship scene at the University of Chicago, where he studied political science before “taking a break” (e.g. dropping out, noncommittally) to work with his classmates on his current project, which will debut shortly. He’s written voluminous, ripsnorting articles for Flyover Geeks (now Tech.li) for over six months and publishes on Tuesdays. Edward Domain and others have described him as “obstreperous”, a label he wears with not inconsiderable pride. Jason, in spite of these claims, is a pretty nice guy.