Fresh off of providing the prize money for the first GlobalHack, St. Louis Startup TopOPPS has just announced closing a $250,000 investment by Cultivation Capital, bringing their total seed round closed to a total of $700,000. (The round was led by TopOPPS CEO, Jim Eberlin, with his own funds and a group of private investors).
Eberlin is a serial entrepreneur whose previous startups include Host Analytics and Gainsight, two Silicon Valley-based companies that have raised a combined $90 million in venture funding. He started TopOPPS less than three months ago and in short order has hired a team of data scientists and developers.
“With our initial funding in place, we will be able to focus on quickly bringing a product to market that will change the CRM industry,” Eberlin said. “We are already working with prominent high-growth customers to fine-tune our algorithms and we will have exciting news in the coming months.”
TopOPPS uses advanced analytics and machine learning algorithms in combination with convenient mobile updates to bring clarity and efficiency to the sales process. The result is an optimized sales pipeline and more accurate forecasts based on up-to-the-minute data from the field. Sales executives know which deals are real and how to fill gaps to meet the budgeted sales number, reacting to current pipeline conditions instead of trusting outdated information. And with quick and easy updates via mobile devices, sales representatives spend more time selling and less time doing data entry.
TopOPPS also announced that Brian Matthews, a general partner at Cultivation Capital and himself a successful entrepreneur, will join the board.
“Cultivation Capital is excited to be investing in TopOPPS,” Matthews said. “Jim Eberlin is one of St. Louis’ finest serial entrepreneurs and our fund has now invested in all three of his companies. I expect TopOPPS to become a market leader like the others. The sales opportunity pipeline process is ripe for disruption and TopOPPS has the right team in place to make that happen.”