Foodie Registry: How Ben Reid Was Able To Rethink $20 Billion Wedding Gift Industry

By October 15, 2010

When Ben Reid and his wife got married, they knew they didn’t need another blender or toaster. And they knew they loved to go out to eat. So Ben and his wife thought, why not just register for a food registry? There had to be one somewhere.

Turns out there wasn’t, so they created

Watch my interview with Ben to learn how he was able to rethink the $20 billion wedding gift industry thanks to modern technology and a passion for food!

This interview is a part of Beyond The Pedway, a site created by Tim Jahn dedicated to discovering what drives creative entrepreneurs.